Why Certifications Are Your Business’s Secret Weapon
By Melanie Ivanova
Read it to me! Click the video below.
One of the most effective ways to instill confidence in your skills—and keep your business competitive—is by staying up to date with industry certifications and training.
The home services industry is rapidly evolving, with new tools, techniques, and safety standards emerging all the time. While it may seem like you can keep doing what’s worked in the past, the truth is, that falling behind in training could cost you:
- Lost Clients: Customers are more informed than ever. Many specifically seek out certified professionals for peace of mind. Without up-to-date credentials, you could lose out to competitors who showcase theirs.
- Liability Issues: Operating without the latest training increases the risk of errors, accidents, or code violations, which can lead to costly lawsuits.
- Diminished Credibility: Industry certifications signal to customers that you’re serious about your craft. Without them, your expertise might be questioned.
Prioritize Training:
- Certifications like EPA Lead Renovation, Repair, and Painting (RRP) are not just optional—they’re often legal requirements for compliance.
- Tools are getting smarter and more efficient. If you’re not trained to use them, you’re wasting time and money.
- Customers want to see proof. GBP reviews often highlight phrases like “certified,” “trained,” and “up-to-date.” Without those buzzwords, your online reputation could take a hit.
Make Certifications and Training Part of Your Routine:
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Commit to Regular Training
- Set aside a budget for yearly training. Organizations like the National Roofing Contractors Association (NRCA) or the Plumbing-Heating-Cooling Contractors Association (PHCC) offer courses tailored to your trade.
- Many certifications, like OSHA safety training, have online options, so you can learn at your convenience.
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Leverage Manufacturer Resources
- Many equipment manufacturers, like Sherwin-Williams for painters or Milwaukee Tools for contractors, offer free or low-cost training on their products.
- These sessions often cover maximizing efficiency, saving you time and effort on the job.
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Market Your Expertise
- Display certifications prominently on your website and GBP listing. This will reassure clients that they’re hiring someone who’s ahead of the curve.
- Use social media to post updates when you complete a new course. It’s an easy way to showcase your commitment to excellence.
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Network and Learn from Peers
- Trade associations and conferences aren’t just about networking—they’re about learning. Attend events to stay informed about the latest trends and training opportunities.
