Why You Should Be Using Local Service Ads (LSAs)

By Jordan Evans

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Running a service area business has its fair share of challenges. You have to manage employees, juggle schedules, and keep up with customer demands. But one area where business owners can’t afford to fall behind is lead generation. Leads are the lifeblood of service-based businesses like HVAC, plumbing, and roofing. However, getting quality leads that convert into real customers can feel like chasing a moving target. That’s where Local Service Ads (LSAs) come into play.

The Struggle to Find High-Quality Leads

For years, many service area business owners have shared a common frustration with traditional ads or pay-per-click (PPC) campaigns without proper management. Common concerns include:

• High costs: “I’m paying for clicks, but not seeing the return in actual jobs.”
• Time-intensive setup: It can take weeks, sometimes months, to optimize a campaign.
• Lack of trust from customers: Traditional ads often fail to establish trust, making it harder to convert clicks into leads.

These are concerns we hear regularly during call-ins, and they highlight a common problem: business owners feel they’re spending more time and money on ads without seeing the tangible results they need to grow.

The Frustration of Competing in a Crowded Space

Service-based businesses have a tough time standing out in local search results. As if it weren’t hard enough to rank organically, the competition in paid search ads is fierce.

In this battle for visibility, trust becomes the deciding factor. And yet, many traditional ads do little to build that. With customers seeing multiple companies all offering similar services, how does your business rise to the top?

Why LSA is a Piece of the Puzzle

Local Service Ads offer a powerful addition to PPC campaigns and traditional ads. Here’s why LSAs are a game-changer:

• Pay per lead, not per click: Unlike PPC, where you pay each time someone clicks your ad (whether or not they contact you), LSAs charge only when a qualified lead reaches out to you.
• Google-backed trust: When a customer searches for local services, Google prioritizes LSAs, placing them right at the top of the page with a “Google Guaranteed” badge. This endorsement builds instant trust with potential clients.
• Optimized for mobile: Since most customers look for local services on their phones, LSAs are designed to catch the attention of mobile users first, increasing your chances of being the go-to business.
• No hassle with keywords: You don’t need to worry about choosing the right keywords. Google’s algorithm matches your business with the right leads automatically.

Key Benefits of LSAs for Your Business

Here’s how Local Service Ads help service area businesses grow and improve lead generation:

• Higher visibility: LSAs put your business at the top of Google searches, ahead of regular ads and organic results.
• Trust-building features: With the Google Guarantee, your business is automatically seen as reliable, giving you an edge over competitors.
• Budget control: Since you’re paying per lead, you have more control over your advertising budget. You know exactly how much each customer inquiry costs.
• Easy setup and management: You don’t need to be a marketing expert. LSAs have a streamlined setup process, and Google does the hard work of matching your business with the right leads. However, there are key portions of the set-up process and weekly tasks to complete. Make sure to do your research before setting this up.
• Faster results: Unlike SEO, which can take months to gain traction, LSAs offer an immediate flow of high-quality leads.

Making the Most of Local Services Ads

If you’re serious about growing your service area business, here’s how to maximize your results with LSAs:

1. Complete your Google Business Profile: LSA can pull information directly from your profile, so make sure your hours, services, and contact info are up-to-date.
2. Secure Google reviews: Encourage satisfied customers to leave positive reviews. The number and quality of reviews can impact your ranking in LSAs.
3. Maintain your responsiveness: Google tracks how quickly you respond to leads. Faster responses can lead to better placement in search results.
4. Monitor and refine: Keep an eye on your LSA performance and make adjustments as needed, such as expanding the services you list or adjusting your service area.

A Smart Investment in Your Future

Service area businesses face enough hurdles without having to worry about the quality of leads. By adding Local Service Ads to your strategy, you gain a trusted, cost-effective way to consistently bring in more leads.

Ready to take your business to the next level? Local Service Ads are the key to unlocking more reliable, high-quality leads. Get started today and see how they can transform your business’s lead generation.

Take Action for Local Services Ads

Listen to the Leveraging Local Services Ads by Voices of Search.

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Reach out for a free consultation on setting up Local Service Ads, and see how your service area business can benefit from affordable and exclusive leads. Call us at 800-717-4669 to set up your LSA and watch your business grow!